Relationship Marketing: How to become your client’s ‘service superhero story’
If you have 50 clients today, and you gain true ‘superstar status’ in the minds of each and every client, it is certain that in a couple of years your clientele will double. And your revenue will triple. In the service industry this can be done with no advertising, no mailouts, no PR…
Now image adding a few extra leads on top of that with some good integrated promotions!
Personal Stories Create Powerful Copywriting
Do your ads, websites, videos or newsletters seem too dull?
Adding a personal story to your copywriting transforms it into something powerful.
How to Choose an Online Marketing Consultant
Online marketing is full of self-promoters and tricksters. It is a field full of traps. Here are some tips for choosing the right online marketing agency…
New AdWords text ad format: How to get a 60-character headline
Google is experimenting with new text ad formats. This means you have more options when testing and improving your PPC text ads. One change to the AdWords text ad format: 60-character headlines (instead of the old 25-character limit). The new headlines are a combination – your normal 25-character headline, with Description Line 1 added onto [...]
Sneaky SEO Mistakes Can Be a Disaster for Your Business
Even huge businesses make suicidal SEO mistakes Google gets angry when people try to manipulate its search results. Sneaky SEO mistakes made US retail giant JC Penney disappear from Google pages on most of their keywords… You’d guess that a retail leader like JC Penney has top-notch SEO to promote their website. In Google’s search [...]
Improve Your SEO Game: Google Webmaster Tools Makes Good SEO Easier
Here’s an excellent, practical presentation about using Google Webmaster Tools to focus on core keywords and objectives to get more profit from your website. Important basic SEO tips here include using meta descriptions to control how your pages appear in Google’s organic listings, plus… ensuring each page has a unique title and description, checking internal [...]
How To Add Social Media Links To An Email or Blog
Any email that engages your audience is an opportunity to get exposure on Facebook, Twitter and other social networks. In the process, you can get more eyes to your website. Here’s how to add links for sharing on Facebook, Twitter and LinkedIn…
Re-start your marketing brain: Marketing authors who spark ideas
Last night I rediscovered copywriting guides again, and it was good.
How good? After reading “The Adweek Copywriting Handbook” by Joe Sugarman for one hour in bed, I suddenly put it down. Then I got up and went to work.
Marketing with Google Places: Free Online Marketing for Offline Businesses
Six simple steps for getting better free online exposure from Google for your offline store or service.
If your business has a physical location that people should know about, you’d better be using Google Places. Google Places is familiar to most Google users, but millions of business owners haven’t bothered to figure it out – and it is so easy. Just adding some simple information for your customers makes it much more powerful.
Eight Evil Myths About Improving SEO and Getting to Page One on Google
Find a sneaky SEO trick that works today, and Google might banish your website tomorrow.
